News

In brief

Paris is stepping up the pace and updating its fashion scene. The Champs-Elysées, the world’s most beautiful avenue has seen some prestigious arrivals. At the end of 2010, H&M launched a flagship store designed by Jean Nouvel, one of the most famous French architects, not far from the crystal palace showcase of the Swarovski brand, inaugurated in 2010. As for Abercrombie & Fitch, the famous American brand, a store is planned to open between now and May 2011, and rumour has it that a Levi flagship is expected to open at any time. In another district, the 2nd arrondissement, Cos, the upscale brand of H&M is opening a third outlet in Paris, in rue Montmartre. This opening comes soon after the inaugurations of its first boutiques in the rue des Rosiers (4th), in the Marais, and in rue de Passy (16th). The Swedish brand Acne, which already has an outlet at the Palais Royal (1st), is also opening a new ‘Studio’, planned for early in the New Year, not far from the concept store Merci, which has given a new impetus to the Haut Marais district. Finally, on the Left Bank, things are changing too: after the opening of the Burberry and Ralph Lauren flagships on boulevard Saint-Germain, the legendary Hermès brand takes up residence here! The new store of this luxury brand is quite exceptional.

News

New addresses

Abercrombie & Fitch
23 avenue des Champs-Élysées, Paris 8th.
www.abercrombie.com

Acne Studio
3 rue Froissart, Paris 3rd.
www.acnestudios.com

Burberry
163 bd Saint-Germain, Paris 6th.
www.burberry.fr

Cos
rue Montmartre, Paris 2nd.
www.cosstores.com

H&M
88-90 avenue des Champs-Élysées, Paris 8th.
www.hm.com

Hermès
17 rue de Sèvres, Paris 6th.
www.hermes.com

Levi’s
78 avenue des Champs-Élysées, Paris 8th.
eu.levi.com

Ralph Lauren
173 bd Saint-Germain, Paris 6th.
www.ralphlauren.fr

Swarovski
146 avenue des Champs-Élysées, Paris 8th.
www.swarovski.com

Tommy Hilfi ger
65 avenue des Champs-Élysées, Paris 8th.
fr.tommy.com

News

Upcoming districts

The Haut Marais, a new Eldorado

Depuis quelque temps, c’est autour de la rue de Bretagne, au nord du Marais, de se faire remarquer ! On y constate un bouillonnement shopping intense… Les marques pointues de mode et de lifestyle s’y installent à tous les coins de rue.
For some time now, the area around the rue de Bretagne, to the north of the Marais has been making a name for itself. There’s a buzz of retail activity with cutting-edge fashion and lifestyle labels. Of course, leading addresses include the not-to-be-missed concept store Merci, and Bonton, the chic French brand for children, which is housed in its impressive three-floor flagship. Don’t forget to stroll down rue Charlot, rue du Poitou and rue Vieille-du-Temple to soak up all the atmosphere of the ‘French touch’ thanks to small independent and mainly Parisian labels like the ready-to-wear A.P.C., April 77, Gaspard Yurkievich, Isabel Marant, Surface to Air, Bless, Thomsen, Les Prairies de Paris or Vanessa Bruno. Children’s fashion is well represented with Zef and Finger in the Nose.
And multibrands are prospering with Shine, RoyalCheese, Losing Day, Farida ou French Trotters Homme.

A.P.C.
112 rue Vieille-du-Temple, Paris 3rd.
www.apc.fr

April
77 58 rue Charlot, Paris 3rd.
www.april77.fr

Bless
14 rue Portefoin, Paris 3rd.
www.bless-service.de

Bonton
5 bd des Filles-du-Calvaire, Paris 3rd.
www.bonton.fr

Erotokritos
99 rue Vieille-du-Temple, Paris 3rd.
www.erotokritos.com

Farida
61 rue Charlot, Paris 3rd.

Finger in the Nose
60 rue de Saintonge, Paris 3rd.
www.fingerinthenose.com

French Trotters Homme
116 rue Vieille-du-Temple, Paris 3rd.
frenchtrotters.fr

Gaspard Yurkievich
38 rue Charlot, Paris 3rd.
www.gaspardyurkievich.com

Isabel Marant
47 rue Saintonge, Paris 3rd.
www.isabelmarant.tm.fr

Losing Day
14 rue de Bretagne, Paris 3rd.
www.noirkennedy.fr

Melinda Gloss
42 rue de Saintonge, Paris 3rd.
www.melindagloss.com

Merci
111 bd Beaumarchais, Paris 3rd.
www.merci-merci.com

Les Prairies de Paris
23 rue Debelleyme, Paris 3rd.
www.lesprairiesdeparis.com

RoyalCheese
26 rue du Poitou, Paris 3rd.
www.royalcheese.com/

Shine
15 rue du Poitou, Paris 3rd.

Surface to Air
108 rue Vieille-du-Temple, Paris 3rd.
www.surfacetoair.com

Thomsen
98 rue de Turenne, Paris 3rd.
www.thomsen-paris.com

Vanessa Bruno
100 rue Vieille-du-Temple, Paris 3rd.
www.vanessabruno.com

Zef
15 rue Debelleyme, Paris 3rd.
www.zef.eu

The booming Opéra district

Non loin de l’opéra Garnier, près du Printemps et des Galeries Lafayette, le géant japonais Uniqlo, chic, sobre et à petits prix, a investi 2 150 m2 rue Scribe en 2009, dans un espace lumineux. Depuis, les ouvertures de grandes marques internationales se sont succédé à un train d’enfer : Apple y a ouvert son deuxième Apple Store dans la capitale ; la marque espagnole Desigual a installé son premier flagship parisien, Camper a ouvert son quatrième point de vente parisien, et Nespresso a emménagé dans un écrin encore plus luxueux, juste derrière l’Opéra.
Not far from the Palais Garnier opera house, near to the big department stores – Printemps and Galeries Lafayette -, the Japanese megastore Uniqlo, chic and sober with affordable prices opened with 2,150 m² of bright and airy retail space in rue Scribe in 2009. Since then, there has been a huge wave of openings of major international brands: Apple has opened a second Parisian Apple Store here; the Spanish brand Desigual has opened its first Parisian flagship, Camper has opened its fourth Parisian outlet, and Nespresso has opened an even more luxurious showcase, just behind the Palais Garnier opera house.

Uniqlo
15-17 rue Scribe, Paris 9th.
www.uniqlo.com

Camper
8 place de l’Opéra, Paris 9th.
www.camper.com

Nespresso Opera
11 rue Scribe, Paris 9th.
www.nespresso.com

Apple Store
12 rue Halévy, Paris 9th.
Tel +33 (0)1 44 83 42 00.
www.apple.com

Desigual
9 boulevard des Capucines, Paris 2nd.
www.desigual.com

Palais Royal, chic and cutting edge

The perfume maker Serge Lutens set the trend when he opened his perfume shop here in 1992, followed by the luxury shoe maker Pierre Hardy ten years later … Previously devoted to stamp collections and antiques, the magnificent galleries and arcades of the Palais Royal next to the rue Saint-Honoré, have become a centre for Parisian fashion. They now house glove maker Maison Fabre, Marc Jacobs, Stella McCartney, Rick Owens, as well as the doyen of Parisian vintage couture Didier Ludot, the self-proclaimed king of the little black dress. Latest arrivals include the ethnic fabrics of Franco-Danish brand Epice. The surrounding streets are just as interesting.
There is the flagship of the Maison Martin Margiela, the ready-to-wear brand Sandro and the only Kitsuné shop, the highly popular small Parisian label for fashion and electronic music.

Acne Studio
124 galerie de Valois, Paris 1st.
Tel +33 (0)11 42 60 21 62.
www.acnestudios.com

Didier Ludot
24 galerie Montpensier, Paris 1st.
Tel +33 (0)11 42 96 06 56.
www.didierludot.fr

Epice
27-28 galerie Montpensier, Paris 1st.
www.epicedesign.com

Kitsuné
52 rue de Richelieu, Paris 1st.
www.kitsune.fr

Maison Fabre
128-129 galerie de Valois, Paris 1st
www.maisonfabre.com

Maison Martin Margiela Femme :
25 bis rue de Montpensier, Paris 1st.
Tel +33 (0)11 40 15 07 55.
Homme :
23 rue de Montpensier, Paris 1st.
Tel +33 (0)11 40 15 06 44.
www.maisonmartinmargiela.com

Marc Jacobs
56-62 galerie de Montpensier, Paris 1st.
Tel +33 (0)11 55 35 02 60.
www.marcjacobs.com

Pierre Hardy
156 galerie de Valois, Paris 1st.
Tel +33 (0)11 42 60 59 75.
www.pierrehardy.com

Rick Owens
130-133 galerie de Valois, Paris 1st.
www.rickowens.eu

Rupert Sanderson Passage des Deux-Pavillons
5 rue des Petits-Champs, Paris 1st.
Tel +33 (0)11 42 60 71 29.
www.rupertsanderson.com

Sandro
7 rue Montpensier, Paris 1st.
www.sandro-paris.com

Serge Lutens at the Salons du Palais Royal Shiseido
142 galerie de Valois, Paris 1st.
Tel +33 (0)11 49 27 09 09.
www.salons-shiseido.com

Stella McCartney
114-121 galerie de Valois, Paris 1st.
www.stellamccartney.com